Promotion and Publicity

The following guidelines have been developed in an effort to increase the visibility of the Club Sports Program.

Club Sport Organization vs. Team

A club sport organization may not be a team in itself, but rather may sponsor a team. Hence, a team may only use the University's name when stated in the following manner:
 

Penn State University____________________ Club Team

Talking to Reporters
Be sure to communicate with any reporters that the club you belong to is part of the Club Sports Program. Please give the following statement to reporters to add to the end of their article:

 

"Penn State Club Sports are part of the Penn State Athletic Department. For more information, please call 814-865-9202 or visit http://www.athletics.psu.edu/recreation/csindex.asp.

Merchandise
Many club sport organizations purchase some type of merchandise to sell and/or provide to the club's members. This merchandise may include t-shirts, hats, sport items, etc. The Club Sports logo must be included on all merchandise.

Web Pages
Many club sport organizations develop and maintain websites related to the organization’s activities. The Club Sports Program must review and approve the content of all club sport organization web pages. If approved, a link to the organization’s site will be provided on the Club Sport Program website. Please include the Club Sports logo and a link to the Club Sports Program website, http://www.athletics.psu.edu/recreation/csindex.asp, on the main page of the organization’s web site.

Printed Materials
Club sport organizations must include the Club Sports logo on all printed promotion/publicity materials (e.g. flyers, posters, banners, programs, etc.). All printed materials must be approved by the Club Sports Officer prior to distribution.

Logos
The Club Sports logos are located one the website under Club Administration.

Daily Collegian

Club officers should contact the Daily Collegian Sports Editor for coverage of club activities. Contact should be made at least two (2) weeks prior to the scheduled club activity. Club sport organizations may also send a press release to the Daily Collegian Sports Editor, or any other media organization. Click here for a sample press release.

Club Sports Brochure
Each summer, the Club Sports Program produces a brochure which includes a description of the Club Sports Program and contact information for each club sport. To help ensure accuracy of the brochure, please verify your club’s contact information that is listed on the club sports web page before the last day of spring classes. If you see an error, please log into website and provide the correct information.